postheadericon The Importance of SEO for Very Small Businesses

VSBs have the most difficulty in communication. How to make yourself known in the face of competition from major national and global brands? Some advertising inserts or business cards can not suffice. Although the means of marketing as the presence in various events (forum, exhibition, etc.) can develop the notoriety of a very small company, the web is essential. SEO or SEA offers powerful ways to sustain a TPE.

Incomparable Visibility

The canvas is the best showcase for all companies. Whether it is a small business, an SME or a franchise, the web is an ideal way to become known. Through a website, the user has visibility of the offer of products or services, prices, information about the company, reputation. For it to be visible the website must be referenced, otherwise it will fall to the bottom of the oubliettes of search engines. This is not the purpose of creating a website.

Being referenced is first and foremost having a website optimized for SEO. Its architecture must be optimal, just like its texts, its images, and its internal and external links. Connected to social network accounts, the website is ready to take its place among the best results of search engines. Here comes into play the type of SEO that you choose, and LinkHelpers Scottsdale SEO Company can be your best bet. A paid search (SEA) is expensive but places the website on the front page. SEO is cheaper but takes time to reach the first search results. In any case, the visibility reached is optimal.

An Indisputable Conversion Rate

The presence on the web is essential today. Without this, it’s difficult to create a client portfolio. Everyone is on the web, looking for businesses or stores offering cheaper products and services. These are not simple flyers that will be enough to bring hundreds of consumers. The live conversion rate is much lower than that offered by the web. This showcases you to the world and optimizes sales, contacts, requests for quotes.

In any case, the well referenced website is the best way for a TPE to become known and to support his company.

Conclusion: SEO and You

The conversion rate represents the number of actions in relation to the number of visitors. If 10 visits generate 5 requests for quotes, 2 purchases and 1 e-mail, the conversion rate is good. If conversely, 10 customers visit a shop, 8 come out and 1 request the price of an item, the conversion rate is very unsatisfactory. A website referenced in SEO or SEA optimizes this conversion rate. This makes it easier to sell, to create contact with the public. This also depends on the e-reputation, essential to attract visitors to convert their visit to e-mail, quote request or direct purchase.

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