Archive for the ‘SEO’ Category

postheadericon The Importance of SEO for Very Small Businesses

VSBs have the most difficulty in communication. How to make yourself known in the face of competition from major national and global brands? Some advertising inserts or business cards can not suffice. Although the means of marketing as the presence in various events (forum, exhibition, etc.) can develop the notoriety of a very small company, the web is essential. SEO or SEA offers powerful ways to sustain a TPE.

Incomparable Visibility

The canvas is the best showcase for all companies. Whether it is a small business, an SME or a franchise, the web is an ideal way to become known. Through a website, the user has visibility of the offer of products or services, prices, information about the company, reputation. For it to be visible the website must be referenced, otherwise it will fall to the bottom of the oubliettes of search engines. This is not the purpose of creating a website.

Being referenced is first and foremost having a website optimized for SEO. Its architecture must be optimal, just like its texts, its images, and its internal and external links. Connected to social network accounts, the website is ready to take its place among the best results of search engines. Here comes into play the type of SEO that you choose, and LinkHelpers Scottsdale SEO Company can be your best bet. A paid search (SEA) is expensive but places the website on the front page. SEO is cheaper but takes time to reach the first search results. In any case, the visibility reached is optimal.

An Indisputable Conversion Rate

The presence on the web is essential today. Without this, it’s difficult to create a client portfolio. Everyone is on the web, looking for businesses or stores offering cheaper products and services. These are not simple flyers that will be enough to bring hundreds of consumers. The live conversion rate is much lower than that offered by the web. This showcases you to the world and optimizes sales, contacts, requests for quotes.

In any case, the well referenced website is the best way for a TPE to become known and to support his company.

Conclusion: SEO and You

The conversion rate represents the number of actions in relation to the number of visitors. If 10 visits generate 5 requests for quotes, 2 purchases and 1 e-mail, the conversion rate is good. If conversely, 10 customers visit a shop, 8 come out and 1 request the price of an item, the conversion rate is very unsatisfactory. A website referenced in SEO or SEA optimizes this conversion rate. This makes it easier to sell, to create contact with the public. This also depends on the e-reputation, essential to attract visitors to convert their visit to e-mail, quote request or direct purchase.

postheadericon Why Is SEO Important? Is It Worth Of Your Time And Money?

Nowadays search engines are the resource and the main source through which users search for information (booking a holiday, news, offers for a specific product or advice before buying a service, etc.). Being one of the top places in search engine results is the safest and fastest way to attract users, reach a specific target of people and increase their return on investment (ROI). Investing in organic SEO today is more important than ever and every company needs an SEO strategy to properly tackle online marketing.

Increase the Visibility of Your Website in Search Engines

Every day, there are billions of searches on search engines by people looking for information. Without SEO your site is likely to sink into the web and never be viewed by users. An optimization for search engines allows your website to be viewed, and then clicked by users.

It Makes You Competitive

The competition is already working on optimizing their website and keeping up-to-date on the novelties of the search engine algorithm. Without an SEO job by LinkHelpers Scottsdale SEO Company, the competition will always be ahead of you and will get more customers. Users who search on the search engine tend to consider only the first results they view. Being present in the first places is the dream of all companies. Doing SEO is necessary to position yourself in the first search results.

SEO Is Important For Your Marketing

Studies show that SEO can have a ROI (return on investment) better than traditional forms of marketing (TV, press, radio, etc.). So SEO is as important as it is fundamental to the company’s marketing strategy. If users find your site in search results, they click and share on social networks, the possibility that they become your customers is high. SEO is used to convert users into customers.

SEO Is Important For Brand Visibility

When people search for services and products that your company offers, obviously you want to appear as high as possible in search results, so as to increase the chances of being taken into consideration and then selling. In fact, even if the user does not buy from you right away, it is important that your site appears in the first results because this increases the odds of selling in future searches. An SEO job therefore leads your company to visibility in search engines.

SEO gives credibility to your business

The higher you are in search engines, the more credible you are to users. First of all because the first results are those that are taken into consideration first, then because the company that appears in the third, fourth, fifth pages conveys a sense of unreliability, as if it wanted to hide or was unable to satisfy its customers.